MVP VALIDATION:
becoming a rock-star
in the startup world + 15 ways of validating your idea
for media, users and team
key facts about the speaker
OLEKSANDR MELNIK

2010-2012 — reporter at AIN.UA
(IT & startups in Ukraine; 400K+/month)

2013-2014 — columnist / editor at VC.ru
(IT & startups in Russia; 1M+ readers/month)

since 2015 — chief editor at Blog Imena.UA
(IT, startups & science in Ukraine and world; 100K+ readers/month)
what we’ll talk about
WHAT IS MVP

HOW YOU SHOULD VALIDATE THE PRODUCT / SERVICE

MAIN WAYS OF VALIDATION

TIPS, TRICKS, Q & A's
definitions first
MVP
Minimum Viable Product
Chris Bank, UXPin, "Guide to UX Design & Process Documentation"

Material goods / sales | Non-material goods / services

LET’s ROCK SOMETHING

"Our current state sucks. Let's look for something interesting."
1. Customer interviews
"In a startup no facts exist inside the building, only opinions» | Steve Blank
2. Landing pages
Landing pages are often misused as glorified email capture pages, but they can be used more extensively to test the product.

Sale now, remake later

Google Analytics, KISSmetrics, CrazyEgg

3. A/B Tests
Two versions of the page or marketing copy —
let visitor interactions determine which one performs best.
4. Ad Campaigns
Look at your audience in action

Use stats to compare ideas and results
5. Fundraising
Kickstarter & Indiegogo

Make money your indicator for a market value / share

6. Explainer videos
Show how users can benefit from your services / goods / ideas

Look at what Dropbox, MailChimp and Google did
7. Piecemeal MVPs
Put together a functioning demo of your product
using existing tools and services
to deliver the experience instead of building anything yourself.
8. SaaS & PaaS
Amazon Web Services, Heroku and MongoDB, Facebook Connect

Chargify, Mixpanel, Mailchimp, Google Forms and LiveChat

WordPress, Medium, Tilda and Drupal
9. Blogs
Tell a story. Make a difference. See the feedback
10. Manual-first (aka "Wizard of Oz") MVP
"Wizard of Oz" MVP comes from the idea of putting on the impression of full functionality, essentially faking it until you make it.

Customers believe they are experiencing the actual product, but in reality the work behind the scenes is being done manually.

11. Concierge MVPs
Instead of faking a working product, you're upfront about the manual work

The product or service is delivered as a highly customized service to selected customers
12. Digital prototypes
Mockups, wireframes and prototypes can be used
to demonstrate the product's functionality
13. Paper prototypes
They can be used by anyone on the team, —
from product managers, graphic designers,
investors to end users
14. Single-feature MVPs
Focus on a single feature of your minimum viable product
to save development time and effort
as well as preventing users from becoming distracted
15. Pre-order pages
Present your product to potential customers
with the aim of enticing them enough
to pay for it before you even build it

Oculus Rift, Pebble, Ugears
Thank you. Any Qs?

Feel free to ask: info@blog.imena.ua
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